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West Middlesex Maternity Unit given Baby Friendly accreditation for second time

12 March 2015

Staff at West Middlesex University Hospital are celebrating this week after their maternity unit was reaccredited with the full Baby Friendly Award in recognition of the high standards of care they provide for breastfeeding mothers and their babies.

Staff at West Middlesex University Hospital are celebrating this week after their maternity unit was reaccredited with the full Baby Friendly Award in recognition of the high standards of care they provide for breastfeeding mothers and their babies.

The Baby Friendly Initiative is run by UNICEF and the World Health Organisation who work with public services to improve the level of care and support available on breastfeeding and parent-infant relationships. To gain accreditation, West Middlesex Hospital had to successfully pass three different stages, doing so in 2011. The maternity team have since completed the reassessment process which is recognition of their high standards being maintained.

Katie Arneil, Infant Feeding Coordinator said: “We are all delighted to have received the reaccreditation award from UNICEF. We have been working really hard to provide a high standard of care for women and families who use our services and I am really proud to have been part of the team who has achieved this. This is great recognition of the work we do in ensuring all new mums feel comfortable and supported when feeding and bonding with their new born baby.”

Tonie Neville, Head of Midwifery said: “We are thrilled to have received the reaccreditation from UNICEF to acknowledge the very high standards of care women and their babies can expect to receive here at West Middlesex. This is another fantastic achievement for our maternity services following the recent opening of our brand new facilities earlier this year.”