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56 Dean Street campaign wins British Medical Journal award

24 May 2012

Congratulations to staff from 56 Dean Street, our hugely successful HIV and sexual health centre in Soho, who won the Health Communication Campaign of the Year category at last night’s British Medical Journal Group Improving Health Awards.

Photo above: Dr Sean Perera performs one of the first HIV tests of the day on G-A-Y Bar owner Jeremy Joseph

Photo right: (56 Dean Street staff unless stated otherwise) Back row (l-r): Stefen Schacht, Klaus Johansen, Eroll Meyers, Jake Jenkins, Francisco Serrano (Boyz magazine) and Paul Tanner (90TEN). Front row (l-r): Marcos Fonseca, Emine Huseyin, Jenna Thomas and Rob Dean (Boyz magazine)

Congratulations to staff from 56 Dean Street, our hugely successful HIV and sexual health centre in Soho, who won the Health Communication Campaign of the Year category at last night’s British Medical Journal Group Improving Health Awards.

This is the latest accolade for 56 Dean Street’s HIV testing initiative at the G-A-Y Bar in Old Compton Street on World AIDS Day last December.

Leading figures in healthcare joined celebrities including TV doctor Christian Jessen and Alastair Campbell, who spoke on behalf of the mental health charity Mind, were at the awards evening to honour those who have made outstanding contributions to healthcare.

For the past four years the awards have recognised and celebrated excellence in healthcare across the UK.

56 Dean Street’s campaign to encourage people to have an HIV test on World AIDS Day was run with healthcare communications agency 90TEN.

It has also been shortlisted in the Low Budget Campaign category of the Chartered Institute of Public Relations (CIPR) Awards—winners will be announced on Monday 28 May.