Breastfeeding rates on the up

28 January 2011

New statistics just published show that 95% of the 5,500 women who have their baby at Chelsea and Westminster Hospital every year start breastfeeding after their birth—compared with a national average of just 76%.

New statistics just published show that 95% of the 5,500 women who have their baby at Chelsea and Westminster Hospital every year start breastfeeding after their birth—compared with a national average of just 76%.

The latest figures also demonstrate that the number of women who breastfeed their baby on the Maternity Unit has increased steadily in recent years:

  • 2010—95%
  • 2009—90%
  • 2008—83%
  • 2007—78%

This success follows the creation of a dedicated infant feeding team and the Trust’s commitment to achieving accreditation under the Baby Friendly Initiative which is a worldwide programme developed by UNICEF to ensure a high standard of care for pregnant women and breastfeeding mothers and their babies.

The Baby Friendly Initiative offers an assessment and accreditation process that recognises healthcare facilities that have achieved required standards—Chelsea and Westminster has already passed Stage One of the assessment procedure.

Giuseppe Labriola, Specialist Midwife: Infant Feeding Co-ordinator says: “Receiving our Stage One assessment reinforces that the Maternity Unit at Chelsea and Westminster is committed to providing an evidence-based, woman-centred approach to care.”

The Trust has also launched the Yummier Mummy publicity campaign to promote the benefits of breastfeeding for not only babies but also women in a fun, innovative way.