Commenting guidelines

10 guidelines which we expect all participants to abide by when providing comments on our website.


This document covers all aspects of commenting and moderation on the Chelsea and Westminster Hospital NHS Foundation Trust website.

Moderation aims

Our website provides an opportunity for readers who wish to discuss the content of the blogs that we publish. We aim to ensure that the commenting system is an inclusive and safe forum to engage in intelligent and thought-provoking discussion.

Commenting standards

We expect all users of our commenting system to abide by the following guidelines and we use these guidelines to moderate comments accordingly.

  1. You are welcome to agree/disagree with and to debate any issues raised, but personal attacks (on authors, other users or any individual), trolling (posting inflammatory, extraneous or off-topic messages) and abuse will not be tolerated. The commenting system is intended to invite users of our website to engage in intelligent discussion of topics. Keep the language clean!
  2. Do not post comments which breach the confidentiality of our patients or potential patients, their relatives or our staff. As a hospital we take our patients’ confidentiality very seriously and any comments which breach this will be removed.
  3. We will remove any comments which are racist, sexist, homophobic or promote any form of hate-speech, including comments which can be interpreted in this way. You may comment about organisations, communities or beliefs but may not attack people on the basis of their race, religion, sex, gender, sexual orientation, disability or age.
  4. We understand that people can feel strongly about issues raised, but we will remove any content that we consider extremely offensive or threatening. Please respect other people's views and beliefs when commenting.
  5. Your comments should be relevant. Although comments may sway off topic to some degree we reserve the right to limit this. Please consider the original topic of discussion.
  6. Be clear about what you are saying. Consider your comments from a reader’s point of view and ensure that your message is clear. Sarcasm, humour etc often does not come across in text as intended. Be aware of the tone of your comments.
  7. You may not post spam or comments of a commercial nature. Our commenting system is for discussing and debating the issues raised on our website and any advertising, commercial promotion or propaganda will be removed.
  8. We may choose to limit conversations which descend into flame-wars (hostile and insulting interaction) based on generalisations. You may discuss topics you are enthusiastic about but you may not be threatening, divisive or toxic to others.
  9. You may not post potentially libellous, defamatory or copyrighted material. Any comments of this nature will be removed and the user may be permanently blocked without warning.
  10. The comments and conversation are yours but the website is ours. We encourage our users to post comments and debate issues raised on our website and use the commenting features for intelligent discussion. We also encourage users to report comments which do not comply with the guidelines above. If we remove a comment, we will give a reason on request, where appropriate.


Use your common sense. Treat others with the same respect you would expect in return. You should not have any problems if you are considerate and act with maturity. The commenting system is designed to allow our users to give their point of view to share their experience, wisdom, intelligence and humour as appropriate. Take responsibility for your comments.

Further information

If you have any questions about commenting on our website, please contact Please clearly indicate your queries in the subject of the email (for example, Question about moderation).

Press office

In-hours (9am–5pm Mon–Fri)

Communications team
T: 020 3315 6828


We are contactable for urgent, time-sensitive media enquiries. In the first instance, please text or email, then call.

Ayshea Richards
Acting Director of Communications
M: 07775 016 333‬

Please note: The Lakeside Mental Health Unit is run by West London Mental Health Trust—for media enquiries relating to the unit please call 020 8354 8737.


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